Internet Marketing: Are You Pushing or Pulling?

Online marketing can be confusing. Nothing offline prepares us to work online, and terms like “autoresponder” or “solo ad” are foreign at best.

Let me help simplify things a bit.

There really are only two methods of marketing online.

Push marketing and pull marketing.

Once you see the difference you will better know where
to spend your time and money, and that knowledge alone
will help you save both.

PUSH MARKETING is that type of marketing where you push
your message out to your audience.

PULL MARKETING is the type of marketing where you place
ads you hope will pull people to your website.

PUSH MARKETING
PUSH MARKETING is proactive. You are taking your
message to your market, usually interrupting what they
are doing (it is sometimes called interruption
marketing) and hoping you get their attention long
enough to create interest.
Most “guerrilla marketing” (a term coined by Jay Conrad
Levinson and used loosely by many marketers) is push
marketing.
Some forms of Push Marketing include:

* Ezine Advertising
* Email Marketing
* Pop Up Or Pop Under Ads
* Slide In Ads
* Endorsed Mailings (Joint Ventures)

When using push advertising there are four things that
you MUST do right.

1. Know your target market
2. Create a great headline
3. Sell the click to the website
4. Create urgency

Push marketing usually creates results faster than pull
marketing because you are proactively sending your
message. You choose how, when, and how often
prospective customers see your selling message.

PULL MARKETING

PULL MARKETING is that type of marketing where your ad
lives in one spot and is seen by many people.

The ad is never “sent” to anyone but rather placed on
sites where you hope your audience is searching.

One of the advantages of pull marketing is that you can
set it and forget it.

A great Pay Per Click campaign is a good example. Once
your ads are converting your main concern becomes not
getting outbid for your selected keywords.

Some forms of Pull Marketing include:

* Banner Ads
* Pay Per Click
* Ads on Directories
* Online Yellow Pages
* Classified Ad Sites
* Search Engine Paid Listings
* Testimonials on other peoples’ sites

When using pull advertising there are four things that
you MUST do right.

1. Know the right keywords to use (if using PPC)
2. Choose the sites your ad will appear on carefully
3. Use a great headline
4. Create curiosity

Now it must be said that selling benefits is an
important part of any ad, but with pull advertising the
goal is to make them curious enough to visit your site.

PUSH OR PULL?

Is push or pull right for you? Ultimately, you must
decide based on your budget, audience, offer, how much
time you can invest, and more.

One very important factor is this: almost all great
marketing campaigns consist of both push and pull
marketing.

Generally, push marketing works best for products that
meet a specific need of a specific market.

Writing an eBook about how to make money at home is one
example.

Such books are very effectively marketed with push
marketing methods because the target market is so easy
to identify and find.

You can email a group of people who want to work at
home very easily.

Pull marketing generally works best for products and
services that are broader in nature.

Health is a good example. People who want better health
are very active searchers, which means you will have
many options when it comes to placing ads they might
see.

Almost any product can be marketed effectively with
either technique, or a combination of both.

Whether you choose pull, push, or a mix, the most
important thing is to remain in control of the process
and take action immediately.

Whether you push or pull, let the entrepreneur’s motto
be your guide …

Late to bed, early to rise, work like heck and
ADVERTISE!

Because GREAT advertising is a beautiful thing indeed!

 

---

Charlie Page helps people succeed online with products
that educate combined with personal support.
Visit him at the Directory of Ezines.